The idea came from the fact that US markets toss out 15 billion dollars worth of fruits and vegetables each year
just because they are bruised or discolored. But they are still fresh and edible. I felt there was an opportunity to stop
the waste, so Ugly Fruit was born. Ugly Fruit is a stand that makes juice, jams, and dried fruits out of unattractive
produce donated from our neighborhood grocery stores. Ugly fruit, pretty yummy!
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Into this too.
Buckminster Fuller’s “Dymaxion Map” turns many of our assumptions about world maps on end, for considerable benefit; landmasses experience the least distortion of any projection, and are almost entirely contiguous. Furthermore, it folds into a perfect icosahedron, for viewing in the round.
The boldness and sensibility that were stifled by convention in cartography are released here, with a long, thoughtful creative process, fueled by a life of practicality.
Look at how connected everything is.
Now that the internet is available almost anywhere, people are able to do “instant research” to learn about anything on their smartphones. The New York Public Library wants to remind New Yorkers that they are still a valuable resource, and a free service.
NYPL wants to take your usual subway ads and make them into something fun and entertaining. They want to give New Yorkers something productive to do on the subway instead of their everyday people watching. New Yorkers will be given a free digital book sample to read on their way to work. Once finished they will be informed of the closest libraries so they could finish their story.
Underground Library is a fictional student campaign, thought up by Max Pilwat, Keri Tan and Ferdi Rodriguez, three Miami Ad School students. This video explains how the campaign would work if it were adopted by the client.
Fictional campaign, but awesome idea. Would love to see something like this happen in New York (or any other major city).