In an increasingly social world, author Susan Cain argues that we undervalue the power of the introvert at our peril. How can organisations ensure that the best ideas dominate, rather than those of the most vocal and assertive people?
“I think that we’re living in a society now that is so overly extroverted. It’s so lopsided in that direction, that even extroverts don’t really feel like they have permission to tap into the more introverted side of themselves. I think for any trait of human nature, any aspect, it has its pros and it has its cons. And what I’m saying is that for too long we’ve looked at introversion only through its disadvantages and we’ve looked at extroversion only through its advantages. So I’m trying to now fill in the gaps.”